Amazon Launches Buy One Get One XO Laptop Campaign

Laptop being charged by a solar panelAmazon has launched the second version of the popular XO Laptop campaign. The what campaign? Basically, this:

  • Buy an award-winning laptop for $199, which is donated directly to a child in the developing world; or
  • Buy two for $399, and keep one.

Why a laptop? Well, the very impressive mission statement says it all:

To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

The laptops have been designed for use by the world’s poorest children. So, they’re rugged, able to withstand environmental extremes, and meant to be used by children who speak various languages (and not English). Software is designed in a similar manner. If that’s not enough to convince you to buy at least one (if you don’t want one for yourself), how about the fact that the XO is the most environmentally friendly laptop currently in production?

Readers of this blog may remember a similar, on-going campaign of TOMS shoes (buy a pair of shoes, and a pair is donated on your behalf).






Image: Curiouslee via Flickr’s Media Commons

Written by Amiel Blajchman

Amiel is the founder of the Globalis Group, an organization whose motto is "combining action and thought for a sustainable world." His experience includes working with the Canadian government on greenspace projects, sustainable development programs and on policy documents on issues as diverse as climate change, sustainable development, and the environmental and social impacts of transportation. He is listed on the UN’s Greenhouse Gas Inventory’s list of GHG experts, and has sat on the Canadian Environmental Certifications Board’s Greenhouse Gas Verification and Validation Certification committee.


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