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Will Green Mac Bring In The Green For Apple?

Have you checked out the new ad from Apple highlighting their green features? After Greenpeace ranked Apple as the worst technology company in terms of environmental issues, Apple has worked to clean up their act. The new Mac notebooks are their answer.

The company touts the devices as “the world’s greenest family of notebooks,” due to the combination of recyclable materials, efficient power consumption and lack of hazardous chemicals. Steve Jobs issued a summary letter shortly after the new MacBook debut, outlining the company’s environmental efforts. The statement reiterated the promised to remove PVC and brominated flame retardants (BFRs) from all hardware by the end of 2008.

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Will it make a difference in sales for Apple this holiday season? Joe Wilcox at Apple Watch doesn’t think so:

Last week, Piper Jaffray analyst Gene Munster made big predictions for Apple’s holiday quarter. Wall Street had expected 2.6 million Macs, based on analyst consensus; Gene expects Apple to ship as many as 2.7 million Macs. Consensus had Apple selling 18.6 million iPods, with Gene predicting 18.5 million to 19 million. On Macs, I think Gene’s and the Street’s expectations are high.

I don’t share Wall Street analysts’ enthusiasm for Apple holiday sales. Simply stated: Macs are priced too high.

And besides…is it really that green to run out and buy the latest new computer every 2 years. Moore’s Law is, inherently not environmentally friendly!

Written by Maryanne Conlin

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th!

Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media.

She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space.

Follow her on Twitter @maryanneconlin

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  1. I am thrilled with the announcements (if you don’t know I am a huge Mac supporter). One thing probably not factored into the previous equation is many Mac users will keep a mac much longer than a PC, because they work, for a long time. I have a 2 year old MacBook, and while I love the new one, I will not replace my current for a longtime. Once again, Mac passes the competition with a recyclable notebook that is much more sustainable than any other computer on the market! Go MAC!!!

    My prediction, whether they meet the projected sales numbers or not, Mac will outpace the rest of the market this holiday season, in spite of the higher cost.

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