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Greening Print Marketing: Green Printing Resources From What They Think

If you’re into green print marketing, one resource you owe yourself to check out is What They Think, a commercial printing industry portal that has a repository of educational resources for marketers. Here is a brief survey of the types of information marketers will find there:

Going Green” section: Collection of articles, event announcements, white papers, environment videos and news, and more. This is a very large, comprehensive collection of resources that cover a full range of green printing issues, from technology to business.

Webinars: “Sustainability is the New Green” (06/25/2008), “It’s Good to Be Green” (04/30/2008, and “Certifications as Part of a Sustainability Business Strategy” 04/22/2008. This section requires a paid membership, but is worth the cost.

Reports and Studies from the WTT Store: Among them, “Printing Goes Green,” “How to Get Your Environmenta Certifications,” and the entire four-part Marketer’s Primer Series, which includes sections on how digital, Web-to-print, and 1:1 (personalized) printing strategies will “green” your print marketing programs.

See all my “Greening Print Marketing” posts.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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