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Greening Print Marketing: Green Print Archive and Resources for the U.K.

Verdigris, an environmental research initiative, is encouraging those in the printing industry who want to know more about green issues to take advantage of its library of articles, news, and reference links.

The articles are written by experts in their fields and cover a variety of topics relating to the environment, such as explaining the basics of carbon footprinting. There are also reference documents such as Heidelberg’s Environmental Directions and Sustainability Report, plus news feeds from such as the New Scientist and Environmental Protection UK.  A directory of ISO 14000 certified printers is underway.

There are a few surprises in here, too. Did you know that it’s a myth that recycling saves trees? One of the Vertigris experts seems to think so.

One of the aims of Verdigris to promote the positive side of printing’s environmental initiatives and legislation. “The printing industry must get much better at presenting its green credentials,” says Laurel Brunner, managing director of Digital Dots, which is responsible for Verdigris. “Printing is not about dead trees, greasy ink, and stinking landfills. This ugly image may have once been true, but it does discredit to an industry which has changed dramatically towards a greener future.”

Verdigris is designed to share information so anyone with an interest in printing and the environment can provide material for the site. This is an educational site where reference material and links to industry associations and environmental organizations are made freely available.

Many suppliers to the printing industry are supporting the Verdigris initiative, including Agfa, Canon, Fuji, HP, Kodak, Ricoh, and Screen.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.

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