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25 Things…An Innovation Tool

How many articles have you read about “leveraging social media”  yet how much real implementation have you seen? Researchers, companies pay attention.  Memes provide very specific opportunities to participate in social media phenomena.   And The 25 Random Things about [insert your product or service here] sweeping Facebook – among others – is a no brainer to both implement and learn from.

People love to talk about themselves.  They also love to talk about the things they love (and hate for that matter).   Using Facebook or Ning or any other social network to initiate research on your product using this format has tremendous potential because it: 1) requires a long list…this means patterns will emerge; 2) it also means that people will be forced to think beyond the top well-published “issues”, they’ll be forced to think about the emotions and situations which cause them to love or hate – this leads to real usable insightful information;   and 3) besides yet another reason to publish a personal opinion, who doesn’t love participating in the trendiest thing out there?

Now, 25 Random Things about Me…….

image credit: Creative Commons by Cristina&David

Written by Kelli Peterson

Kelli Peterson is a brand and communications strategist with 20 years of professional experience in the corporate and non-profit world. Kelli is the founder of The Change Project, a collaborative consultancy focused on creating value and positive social impact through the power of brand. Kelli is a sometimes blogger, an avid world traveler and passionate about creating change.

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