Greening Print Marketing: 100% Processed Chlorine-Free, Postconsumer Paper for Commercial Print Production

Forget printing on paper that contains postconsumer fiber. Print on paper that is made 100% of processed chlorine-free, postconsumer fiber. Rolland Enviro100 Digital, just released at AIIM/On Demand, is certified for both offset and digital production printing.

The paper, produced by Cascades Fine Papers Division, is produced using energy produced by capping a local landfill and trapping and using the methane gas produced by the landfill emissions.

As you might expect, the paper does not have the same brightness as virgin paper, but who cares? Its 88 brightness looks terrific, and I love the light background flaking from ink specks and other residuals collected in the recycling process.

The print quality is terrific, and the paper is certified for the major dry toner commercial offset presses, including Xerox DocuColor, Xerox DocuTech, Xerox Nuvera 144-288, Canon CLC Series, and the HP series. Certainly, that will expand quickly over time.

Just in case you were wondering how much impact on the environment a switch to this paper might have, Cascades has done the calculations for you.

  • Production of Enviro100 paper produces 85% and 94% less carbon emissions than the average of recycled and virgin uncoated freesheet papers
  • For every two cartons of 8.5 x 11, 70-lb. paper compared to its virgin equivalent, it saves 27 kg of solid waste

If you want to calculate the exact amount of savings by switching larger quantities over to Enviro100, you can use the company’s environmental calculator.

Cascades also offers a 30% postconsumer paper, Rolland HiTech30, which offers terrific environmental benefits, as well, but at a 96 brightness.

Cascades, itself, is what it calls “environmental by choice” and has made green production part of its business model. You can also compare the company’s carbon footprint for various production operations by viewing its carbon footprint analysis.

Like this post? See all my “Greening Print Marketing” posts.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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