Greening Print Marketing: Green Media Conference Helps You Map Your Communications Footprint

Looking to take your printing, marketing, and packaging carbon-neutral? Consider attending the 2009 Green Media Conference held at  Columbia College, Chicago, on June 9. The theme of the conference is “What’s Your Communication Footprint?”

The conference will look at issues such as how sustainability can save you money, what sustainable products and services are available now, and why sustainability gets you new business and helps you retain current customers.

A variety of workshops will offer experts in sustainable media, networking opportunities with sustainability leaders, tools and advice you can put to use right away, and best practices.

The conference will cover a variety of media, including:

  • Advertising
  • Collateral
  • Emails
  • Websites
  • Magazine Publishing
  • Book Publishing
  • Printing
  • Photography
  • Packaging
  • Direct mail
  • Video

For more information, visit the Green Media Conference website.

Like this post? See all of my “Greening Print Marketing” posts.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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