Decoding the Language of Green Paper

PCF, TCF, SFI, FSC, PCW, Green-e . . . good grief, what do all of these acronymns mean? What’s the bottom-line difference on them anyway? If you’ve wondered about things like this, there is a free Webinar you may want to attend.

Sign up for Webinar

The Webinar will be run by Sabine Lenz, founder of, designer, writer and speaker on paper issues and educational topics related to the paper industry. It will apply her no-nonsense approach to bring you a straightforward explanation of the green paper terminology and how you can improve your green footprint with every paper purchase you make.

In addition to decoding the mysterious green acronyms, Lenz will also provide insight into:

  • What the different recycled and eco logos mean
  • Why certification schemes like FSC are necessary
  • Whether we need virgin fiber to make paper
  • What it means to be carbon neutral
  • Other materials used to make paper (I wonder if she’d discuss paper made from rocks? I mentioned a rock-based paper in a previous column — yes, really!)

Lenz will also discuss how you can establish your own personal sustainability scorecard and how to use it as a blueprint for future progress toward more sustainable practices. At the end of the hour, the goal is for marketers, designers, and others to feel good about specing green paper and get on with the business of making their clients happy.

Like this post? See all my “Greening Print Marketing” posts.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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