Sometimes we think we have to change governments and corporations in order to see environmental change, but change is just as powerful when it happens one person at a time. And sometimes it’s easier to do.
About a month ago, I made two posts about the environmental efforts of SunChips, a snack food company. I had become excited when I discovered, quite by accident, that one of my favorite chips was packaged by a company with a deep environmental commitment. It’s always nice when you discover something that you love anyway has a secondary environmental benefit. Makes me feel better about eating junk food.
Yesterday, I ran into a guy who was eating a bag of them. I joked, “Hey, did you know that SunChips’ packaging is one-third compostable?”
He immediately perked up. “Really? I didn’t know that. Cool!”
Then he added thoughtfully. “I enjoy using the environment. But I don’t know much about saving it. I drive a diesel truck.”
I immediate saw an opportunity to encourage a change in thinking, even if just a little. “Well, think about this way. You offset your diesel emissions every time you buy a bag of SunChips.”
A big smile broke across his face. “There you go!”
Did that comment turn a diesel truck driver into an environmentalist? Of course not. But there is a good chance he’ll at least think about composting the next time he buys a bag of chips. Maybe he’ll even feel good about doing something for the environment. It’s a seed, and like all seeds it will sprout if it’s watered. Who will come along and water that seed for me?
Are YOU planting seeds in the people around you?
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