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Brighter Planet Bribing Us For Our Opinions…How Lame…Me First, Me First!

A Vermont-based company called Brighter Planet seems to think the green consumer will just give away our opinions for the chance to win $200.  Since I just completed the survey, I’m going to go ahead and guess they’re right! 

The company, which has a credit card that allows purchasers to donate to community renewable energy projects every time they use it, conducts survey research to get at the elusive nature of the wily green consumer.  In a previous survey, they inquired as to why people buy carbon offsets (or don’t), valuable information to help establish the renewable energy and offsetting industries.

In this survey, they’re interested in your opinion on sustainability in your workplace.  And, of course, once you’re done, you are registered for that $200 prize!  Woohoo!  $200 worth of organic beer here I come!

Scott Cooney is the author of Build a Green Small Business:  Profitable Ways to Become an Ecopreneur (McGraw-Hill), which just today was launched in China.  It’s my own book, and I can’t read one freaking word of it.  Nice.

twitter:  scottcooney

Written by Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride.

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