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Decrease Your Carbon Footprint 2600% — With One Click

Do you like to play with online tools? I do. I like environmental calculators. It’s fun to plug in a bunch of numbers and see what you come up with.

Take environmental calculators offered by paper companies. Want to know how much you can green your print marketing just by making a simple switch? They’ll tell you. With a few clicks, they’ll tell you how much you can save in water, trees, landfill waste, BTUs of energy, and more simply by switching from virgin to a variety of other stocks with postconsumer waste (PCW) content.

What’s incredible is how little it takes to make a huge difference. Simply by increasing your PCW content from, say, 10% to 25%, you can actually decrease your carbon footprint by thousands of percent. For example, using the environmental calculator from Wausau Paper (500 sheets of 8.5 x 11″ with 10% PCW content), I could save the following:

  • 1.4 gallons of water
  • .1 lbs. of landfill waste
  • .3 lbs. of greenhouse gas emissions
  • 944.8 BTUs of energy

But when I bumped my PCW content to 25%, look what happened:

  • 36.4 gallons of water saved
  • 2.2 lbs. landfill waste diverted
  • 7.6 lbs. greenhouse gas emissions eliminated
  • 24,593.7 BTUs of energy saved

That extra 15% of PCW content — which would never be noticed on nearly every level — increased the environmental savings in the 2000% PLUS range. When it comes to BTUs, your savings jump 2600%! One simple choice — noticeable by probably no one — had a major savings for the earth.

If you move into campaigns with sheets in the thousands, the numbers go off the charts. Just imagine if you were using industrial rolls!

There are other environmental calculators out here, as well. I’ve recently written about those from Neenah, Mowawk, and New Leaf Paper.  Check them out. They’re fun — and very informative. It’s one thing to know intellectually that recycled content (especially PCW content) deceases your carbon footprint. It’s quite another to see it in hard numbers.

Like this post? See all my “Greening Print Marketing” posts.

Image: courtesy of The Stock Exchange (uploaded by hisks)

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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