How Can Business Profitably Solve Environmental Problems?

Mix together equal parts Fortune 500 senior executives, environmental activists, cleantech journalists, investors and other leading green thinkers, sprinkle them throughout panel discussions over three days in Southern California and what do you get? Brainstorm Green! The second annual conference from Fortune Magazine will be held next week and promises to be quite the green business event.

The theme of the conference is “How can business profitably help solve the world’s big environmental problems?” and the agenda includes speeches from Walmart Chairman Lee Scott, founder and editor of Whole Earth Catalog Stewart Brand, Patagonia founder Yvon Chouinard and many more. There are panel discussions on everything cleantech: biofuels, electric vehicles, nuclear energy and even clean coal (asking if it’s an oxymoron). Other panel topics include building a sustainable supply chain, developing a corporate water strategy, motivating employees with green and geoengineering.

If you aren’t planning to attend, you have two options to follow the action. First, Fortune will allow free online viewing for portions of the conference. In talking to conference organizers, it sounds like they already have hundreds of people signed up. Second, I will be in the audience, posting thoughts on Twitter and reporting details on this blog. If you have any questions that you would like to see asked of the participants, leave them in the comments below or tweet them at me.

Written by Nathan Schock

Nathan is the director of public relations for POET, the largest producer of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. He wants to help communicators improve their delivery of this information to the public in order to drive social change. Although he monitors communications from all sectors, his primary focus is business, because it it the only institution with the resources necessary to implement the lasting changes needed to preserve and protect the environment. You can read his latest thoughts at


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