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AdVinylize Turns Billboards Into Cool Vinyl Bags

Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop.

We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients.

Billboards are as common in our landscape as buildings, mountains or trees. But do you ever wonder what happens to a billboard when it’s replaced? Where does it go once it leaves the busy intersection on Main Street? In our landfills, of course. But that’s about to change thanks to Sue Rigler and AdVinylize.

As the President of Your Promo Place, a “green” promotional products company, Sue began to realize how much waste was generated from promotional and marketing products. And used billboard vinyl is certainly a large offender. On her company’s website, Sue explains…

“Many of the products sourced in our industry are a huge problem for the landfills. I think about this when presenting options to my clients and always offer responsible choices. This is why I developed the AdVinylize line. To bring high quality, effective and affordable products to a very disposable industry, while at the same time reducing waste by reusing a premium resource.”

AdVinylize, an exclusive brand of Your Promo Place, takes used billboard vinyl and turns it into cool, unique tote bags, messenger bags, wine bags, etc.  For example, one 14′ x 48′ billboard equals:

  • 134 messenger bags
  • 168 insulated coolers
  • 280 lunch totes
  • 320 wine totes

And the list goes on! Also, according to AdVinylize, a local sign manufacturing company, billboard vinyl makes the perfect bag because it is resistant to UV, rain, snow, wind and heat. Love it!

[vimeo id=11372934]

Currently, the only drawback is the bags are not available for individual purchase. A company calls AdVinylize who picks up the used billboard vinyl and creates the bags in bulk for that specific company to use during promotions and events.

My idea… companies could donate the billboard vinyl and cover the cost of production then sell the bags giving the profits to their favorite charities. Just a thought. I’d buy one.

Follow Cindy Tickle on Twitter @ethicalbiz
Image credit: AdVinylize

Written by Cindy Hoots

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.

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  1. this concept is a brilliant example of making lemonade out of lemons… we can lament the existence of PVC as toxic or embrace an eloquent, practical reuse such as this to keep vinyl out of landfills. I have an Advinylize bags and they are great for everything from grocery shopping to beach forays and boating… smart business all around!

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