Hooters Girls voluntarily donate their torn pantyhose to help absorb the oil spilled in the Gulf of Mexico.
What are Hooters Girls famous for? Their shiny pantyhose, of course. And now, the girls are shedding their said pantyhose for a good cause… to help clean up the Gulf Coast. I guess, a girl’s gotta do what a girl’s gotta do.
It’s true. This isn’t fodder for Late Night TV (may be it should be) or a skit from the Daily Show with John Stewart. The lovely ladies of Hooters plan to donate over 100,000 pairs of pantyhose through an effort dubbed… wait for it… Project Pantyhose.
Once laundered, the pantyhose will be stuffed with hair, fur and fleece in order to make the oil-absorbent booms. And if the panty-booms are reused 8 times, which is expected, they could ultimately absorb 1 million gallons of oil in the Gulf. Who knew?
Well, apparently, Hooters knew. The company has teamed up with environmental non-profits Indigo Oceanic and Matter of Trust, two organizations creating the panty-booms. The booms will be grouped together and sent out into the Gulf to block the oil from reaching the coast.
According to the company, the life expectancy of a pair of pantyhose worn by Hooters Girls at work is about 2-3 shifts. And with 380 Hooters locations across the U.S. collecting pantyhose for the next four weeks, the goal is to create 15 miles of booms. Mike McNeil, Vice President of Marketing, Hooters of America, said it so eloquently…
“Who would have thought our Hooters Girls’ pantyhose would have a use other than making the girls’ legs look great.”
Yes, who would have thought.
Would you consider this a good example of corporate social responsibility? Not only is the company assisting with Gulf Coast clean up effort, but its reusing old pantyhose, which would end up in our landfills otherwise.
You go girls!
Follow Cindy Tickle on Twitter @ethicalbiz
Image Credit: SQL Samson via flickr under a CC license