But has not using one of these certifications become a negative differentiator? Can it get you kicked out of the running?
I just read a post on one of the LinkedIn boards that tells me, yes, it’s happening. Listen to this:
My brother-in-law had his business card (and his presentation) rejected by a client because it was not printed on FSC paper: forget the fact that he had a viable solution to sell. Appearances ruled. We can debate whether that was a knee-jerk, politically correct reaction or whether the client wanted the supplier to walk the talk on environmental awareness. There is a lot of validity on both sides of the argument.
Wow! Is this a good thing or a bad thing? Tell me what you think.