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Vote With Your Dollar; It’s That Simple

I stumbled upon this image the other day and was grateful for the reminder. We may not always have time to participate in the latest cause or campaign, but we do have one very powerful tool to affect social change… our consumer dollar. How we spend our money speaks volumes about our beliefs and values. It’s easy to say we support a sustainable product or company, but it’s seems much harder to “put our money where our mouth is”.

Corporations take their cues from Wall Street (how investors view the company) and Main Street (are consumers buying their products). Unfortunately, Wall Street will always be concerned with profit and the bottom line so Main Street needs to step-up.

Luckily, there are websites and resources available to help us make the right purchasing and lifestyle decisions. One of my favorites is LOHAS (Lifestyles of Health and Sustainability), a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.

So let’s make our hard-earned money not only work for us but work for our planet.

Follow Cindy on Twitter @ethicalbiz

Written by Cindy Hoots

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.


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