Can Deeds Succeed Where Words Failed? [video]

Bill McKibben, the U.S. author and founder of the highly successful international climate campaign, is back with another event. This one is called 10/10/10 because it will take place on October 10 of 2010. It is described by McKibben as a “Global Work Party” where they are asking people to take personal and group action to combat climate change.

Here are a few of the actions that others are taking:

In Auckland, New Zealand, they’re having a giant bike fix-up day, to get every bicycle in the city back on the road. In the Maldives, they’re putting up solar panels on the President’s office.  In Kampala, Uganda, they’re going to plant thousands of trees, and in Bolivia they’re installing solar stoves for a massive carbon neutral picnic.

The goal for the event doesn’t end with personal action, but rather the hope that the personal actions will prod governments to take their own actions to combat climate change. It is the hope that actions will speak louder to policymakers than words have.

What do you think? Will deeds help enforce words with elected officials? Will you do anything on 10/10/10?

Image credit: 350 Aotearoa via Flickr under a CC license

Written by Nathan Schock

Nathan is the director of public relations for POET, the largest producer of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. He wants to help communicators improve their delivery of this information to the public in order to drive social change. Although he monitors communications from all sectors, his primary focus is business, because it it the only institution with the resources necessary to implement the lasting changes needed to preserve and protect the environment. You can read his latest thoughts at


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