A recent post by Aron Cramer, President and CEO of Business for Social Responsibility (BSR) prompts the consumer to look inwards when contemplating what went wrong with the BP oil spill and the crisis on Wall Street. These recent crises have a common thread, he points out, insatiable consumer demand.
Who doesn’t want the latest gadget at a lower price with cheaper gas to go out and get it? But has our outrageous consumer demands driven businesses to cut corners, lower standards and deliver comprising products? Cramer’s recent post entitled Preventing the Next Crisis Through Sustainable Consumption sheds light on the consumer role in sustainability and reminded me yet again how powerful the will of the consumer can be.
In addition to giving examples of companies innovating in the area of sustainability like Levi Strauss and Best Buy, Cramer also points out some hard facts every business and consumer must face: we are using 40% more resources today than the planet can supply and that this statistic will rise to 100% by the middle of the next decade, according to The Global Footprint Network.
So where does that leave us, the consumer? In a very powerful position. From supporting those companies dedicated to sustainability to limiting our own consumption of goods, we can be active partners in a sustainable economy. I agree with Cramer who said it best,
“The post-recession, post-oil-spill economy should embrace a vision of business—and consumption—that creates value without causing blowouts either on oil rigs or in financial systems. If we do that, we will be one step closer to an economy that can deliver prosperity for a planet with seven billion people.”
Are you a sustainable business, a sustainable consumer or both??? I would love to hear your ideas on developing a sustainable economy.
Image Credit: CHRISTOPHER DOMBRES via flickr under CC license.