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CSR Minute: Nippon Paint + BASF Launch eColor; Pacific Continental Bank Wins Top Ten Award

The CSR Minute is 3BL Media’s daily video digest of the most relevant and timely CSR and Sustainability content all in about a minute. The 3BL Media team tracks the expanding world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

China’s Nippon Paint has teamed with BASF Corporation to launch a CSR initiative in China called “EColor.” The partnership has three broad goals, focusing on nature, the economy and social responsibility, and developing greener paint. The Chinese paint producer aims to reduce pollution and reduce energy costs during production to enhance its CSR practices. In addition, Nippon Paint has launched the country’s first green bank to integrate its five major CSR programs.

Pacific Continental Bank has received an award from the Portland Business Journal as one of the top ten companies in charitable giving to Oregon and southwest Washington nonprofits. Pacific Continental ranked first in the small company category for pro bono hours contributed to nonprofit organizations, and fourth overall in the Corporate Philanthropists category, which highlights 2009 cash contributions.

Provided by 3BL TV – The New Voice in CSR

Written by Cindy Hoots

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.


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