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CSR Minute: Toyota’s Sustainability Report Addresses “The Quality Issue”

The CSR Minute is 3BL Media’s daily video digest of the most relevant and timely CSR and Sustainability content all in about a minute. The 3BL Media team tracks the expanding world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Toyota has published its 13th annual Sustainability Report, reviewing its environmental and social activities for 2009. Number one on its list of topics is what Toyota calls “the quality issue.” The report addresses both the events of last year and looks to the future by emphasizing the proper disclosure of information about quality-related issues to its dealers and to the public. The report also re-states Toyota’s environmental initiatives, such as reducing CO2 emissions, and confirms Toyota’s commitment to social issues, including those in emerging countries.

Vigilant Futures, a Montreal-based firm that develops software for electronic finance, has become a corporate sponsor of Postmedia Raise-A-Reader. The non-profit raises funds and awareness for family literacy organizations in Montreal and Quebec. In addition to its corporate sponsorship, employees of Vigilant Futures held an internal company silent auction throughout August, with proceeds going toward this year’s Raise-A-Reader Day, which took place last week.

Provided by 3BL TV – The New Voice in CSR

Written by Cindy Hoots

With more than 10 years experience working for a major Fortune 500 company, Cindy specializes in socially and environmentally responsible business strategies. She has developed successful corporate communications and stakeholder engagement strategies on contentious sustainability issues and has worked with a number of NGOs and activist organizations on how to effectively partner with multinational companies. Cindy frequently writes about topics ranging from what is corporate social responsibility to sustainable supply chain and measuring a company's environmental impact. She believes business plays a vital role in the health of our communities and our planet.


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