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Free Webinar: Are You a Positive Deviant for Sustainability?

The Positive Deviant book cover image How can you do the right thing for sustainability while inspiring and enabling others to do the same? This free Webinar will discuss the habits of thought and principles of practice for making sustainability-literate decisions.

What’s cool is that this Webinar isn’t for the super-initiated. It’s for anyone at any level of an organization and is designed to help you develop a “good enough” knowledge base from which to act.

The Webinar will be held Thursday October 21, 2010 at 17:00 (UK time – GMT +1), 12:00 (EDT), 9:00 (PDT). It will be a 30-minute presentation, followed by Q & A.

Webinar topics include:

  • Four habits of thinking to help you make sustainability-literate decisions and ensure the general direction of travel is towards sustainability
  • Seven principles of practice to make your leadership more effective
  • Essential information on the background, science, economics and policy of sustainable development to get you up to speed and help you provide a knowledge base from which to act

Register here.

Sara Parkin is founder director, along with Jonathon Porritt, of the United Kingdom’s foremost sustainable development charity, Forum for the Future. She established the Forum’s highly-rated Master’s course on Leadership for Sustainable Development, now in its 14th year, and works with people and organizations around the world to develop sustainability-literate leadership skills. She is the author of  The Positive Deviant: Sustainability Leadership in a Perverse World.

The transition to a sustainable society will require thousands, if not millions of exceptional leaders.  Being a positive deviant – doing the right thing wherever you are and whatever the odds – can and does inspire and enable others to join in.

This webcast will help you understand the core causes of unsustainability, and introduce ideas to make sure your decisions are more likely to contribute to sustainability than not – even if you are surrounded the wrong institutional structures and processes and stubbornly uncooperative people.

Can’t make the date? Email the presenters. Put ‘Positive Deviant Recording’ in the subject and they will send you the archived version. Send your email to:

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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