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Stop & Shop Customers: Inspiring Example During the Season of Giving

The Stop & Shop Supermarket Company along with its customers increased its annual Food for Friends campaign by 40% from 2009, donating over $2 million to more than 300 local food pantries and regional food banks throughout Stop & Shop’s operating areas this year according to the CSRwire press release.  Customer contributions accounted for 90% of the $2 million while Stop & Shop contributed $500 per store; a great example how customers can be a vehicle for change.In a year that saw increasing demand across our cities food banks, Stop & Shop customers stepped up with generosity to take care of their communities this holiday season.  Sixty percent of the $2 million raised will go directly to hundreds of local food pantries that Stop & Shop stores adopt in each community. Forty percent will be allocated to state food banks.  According to the CSRwire press release the following Stop & Shop stores and customers raised the most in their communities:

  1. $20,126 – Enfield CT (Store 2605)
  2. $18,951 – Narragansett RI (Store 718)
  3. $14,730 – Madison CT (Store 624)
  4. $14,464 – Hingham MA (Store 35)
  5. $14,143 – Natick MA (Store 6)
  6. $13,957 – Franklin MA (Store 472)
  7. $13,455 – Colchester CT (Store 608)
  8. $13,321 – E. Providence RI (Store 2701)
  9. $13,252 – Worcester MA (Store 85)
  10. $13,153 – Kingstown RI (Store 737)
  11. $12,766 – Hudson MA (Store 489)
  12. $12,619 – Madison NJ (Store 2805)
  13. $12,530 – Old Saybrook CT (Store 688)
  14. $11,928 – Gardner MA (Store 434)
  15. $11,682 – Simsbury CT (Store 607)
  16. $11,601 – Somerset NJ (Store 809)
  17. $11,290 – Southbury CT (Store 621)
  18. $11,120 – Montville CT (Store 678)
  19. $11,100 – Newington CT (Store 630)
  20. $10,761 – Sparta NJ (Store 879)

It’s not too late to follow the lead from Stop & Shop customers, you can find and donate to a local food bank by visiting Feeding America’s Food Bank Locator. Feeding America, the nation’s leading domestic hunger-relief charity.  It helps provide low – income individuals and families with the fuel to survive by supplying food to more than 37 million Americans each year, including 14 million children and 3 million seniors.  No extra money this holiday season?  No problem!  You can also advocate or volunteer for the food bank this year.

Congratulations once again to Stop & Shop and its customers’ fundraising success and here’s hoping they can inspire giving on the part of others.

Image credit:  saxarocks via flickr under CC license.

Written by Emily DeMasi

Emily McKinin DeMasi is a 2011 MBA/ MA Public Policy candidate and Peace Corps Fellow at Duquesne University in Pittsburgh, PA. Her thesis work concerns Corporate Social Responsibility in the United States. She also works as a Research Fellow at Bridgeway Capital, a Community Development Financial Institution (CDFI) in downtown Pittsburgh. Emily has worked as an Associate in a Private Equity Placement Firm in NY and as a Water and Sanitation Volunteer in Ivory Coast, West Africa. She hopes to combine her business background with her passion for development and inspire others in the fields of Sustainability and CSR.

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