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Looking for an Excuse to Visit Berlin?

Looking for an excuse to visit Berlin? Try EcoPrint, the world’s first exhibition 100% focused on sustainable print production. EcoPrint Europe LIVE 2012 will held in September 26–27 and will focus on print production for retail, interiors, point of purchase, and packaging.

While we might think of “sustainable print” as focusing on things like low-VOCs consumables, recycled stocks, and environmental certifications, it is equally about production efficiency, waste reduction, and implementation of effective process management. It is also about producing smart marketing campaigns that reduce unnecessary print and waste.

In other words, whether you are the one buying the print or producing it, “eco-printing” is not only good for the planet, it’s good for the bottom line, too.

Also on the docket is discussion about brand and retailer pledges, greenwashing, and the need to comply with new environmental legislation. So whether you’re a marketer, agency, designer, or service provider, if you’re serious about sustainable practices, this is an event you want to seriously consider.

Written by Heidi Tolliver-Walker

Heidi Tolliver-Walker has been a commercial and digital printing industry analyst, feature writer, columnist, editor, and author for nearly 20 years. She is known for her meticulous research and no-nonsense perspective. In addition to having written thousands of industry articles for top industry publications, she and Richard Romano have been the face of the well-respected industry research firm The Industry Measure (TrendWatch Graphic Arts) for many years. In her more than 13-year tenure with the firm, she has written countless reports on digital printing, 1:1 (personalized) printing, Web-to-print, personalized URLs, and other hot industry applications. She is also a long-time contributing editor and columnist for Printing News, for which she writes two monthly columns, including "Personal Effects," which features monthly analysis of 1:1 (personalized) printing case studies. She is also the author of three titles for the National Association of Printing Leadership: Designer's Printing Companion, Ink & Color: A Printer's Guide, and Diversifying Via Value-Added Services. As a small, niche publisher (Strong Tower Publishing), she is active in utilizing these technologies in her own business, as well.


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