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Crowdfunding strategies for social entrepreneurs

This is a great panel discussion about crowdfunding strategies in order to get a social-mission-driven company started (or a project developed). Jeff from Sustainablog hosted Tinia from Re-Nuble and Jen & Nick from TriplePundit, both of whom are doing crowdfunding campaigns at the moment, to talk about what’s going right, and what’s going wrong, with regard to crowdfunding the money for an innovative green campaign.

Tinia’s project involves commercial composters. It’s not your typical crowdfunding campaign, and despite getting coverage in a variety of high level sustainability news outlets like the Huffington Post, CleanTechnica, and Mother Nature Network, Re-Nuble’s crowdfunding campaign has not exactly taken off. In the video she talks about what she’s doing and why she thinks she’s had more trouble than she anticipated. Check out Re-Nuble’s crowdfunding campaign here.

Nick and Jen are doing a crowdfunding project to sponsor a series of articles on their website,, covering the sharing economy. They’ve raised over $17,000 by offering a series of rewards like carsharing credit (through Wheelz), parking space sharing credit (through Park at My House), house sharing credit (through Flat Club), and bike sharing credit. This collaborative pre-marketing campaign is as innovative as it is enticing, which explains a good amount about why 3P has been able to raise the money it has (and has a good chance of reaching its $25K goal). Check out TriplePundit’s crowdfunding campaign here.

Check out the panel discussion below and let us know what you think–why do some crowdfunding projects succeed where others don’t?

Written by Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride.


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