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How much will it cost for Europe to go entirely green?

The European Union has long been ahead of the curve in terms of sustainability efforts and legislative action around carbon emissions, cleaner energy, toxins in consumer products, and the like.

The journey for the EU is well underway and looks to be picking up speed. For instance, pervasive GMO labeling laws across EU member states and Norway’s recent passage of a carbon tax showed the dramatic difference in public opinion and governance for social responsibility between the U.S. and the EU.

This report was recently published, and we thought it was worth sharing. It documents the job and wealth creation, economic advancement, and increased self-resiliency that the EU can achieve through a thorough investment in greening their economy. You heard that right…jobs and economic development are the byproduct of green, not the opposite, as many climate change deniers and fossil fuel industry-funded groups would have you believe.

Trillions Possible From Green Revolution In EU, Report Finds (via Planetsave)

  According to Reuters, a report commissioned by Greenpeace finds that the entire exercise of making EU energy entirely free from carbon (through the mission of the green revolution) will enable the EU to reap some sweet economic fruits, the tune of €3 trillion by 2050. But that’s not all. By…

Written by Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride.


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