Holidays and positive uses of money

Many of us are trying to make the world a better place. Some of us inspired economics-focused folks would say that the best way to do that is to drive money into the sustainable marketplace: provide an organic carrot for businesses, and they will drive their operations towards it.

Many of us seem to also be living paycheck to paycheck, and the idea of Voting With Your Dollars seems a faraway and unrealistic notion. But perhaps a place we can look for inspiration is holiday spending. Check out the infographic below from our friends at Baines & Ernst. Are you about to spend some money on one of these upcoming holidays that could be driven toward more sustainable options? Organic fair trade Valentines chocolates for your partner, for instance? Or maybe an organic garden box for mom?

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Written by Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride.


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