If you’re not Al Gore, confidently communicating on climate change can be a challenge. What practical skills and techniques should you use to reach your consumers? Futerra, the UK’s leading specialists on the development and delivery of climate change communications will lead a practical masterclass before the conference, dealing with these very issues. The agenda will cover:
- Facing the challenges: What are the biggest barriers to changing attitudes and behaviours towards the climate?
- Where are we now and what’s happening around the world?
- Rules and Games: Key insight from Futerra’s research, covering: ‘The Rules of the Game’ and ‘New Rules, New Game’ – tactics to change attitudes and behaviours to climate change
- Try-before-you-buy: Road testing the rules with real life climate challenges
- Pulling it all together: How to build campaigns that work
Click here to register.
