Dell recently announced a global carbon-neutral initiative that plants trees for customers to offset the carbon impact of electricity required to power their systems. The first of its kind program, announced at the Consumer Electronics Show here, underscores Dell’s commitment to continued broad environmental stewardship.
"The customer experience starts with receiving the best value and continues with the knowledge that we are working with our customers to protect the environment throughout the life of their system," said Michael Dell, chairman of Dell. "Programs like ‘Plant a Tree for Me’ and our global recycling efforts empower our customers to participate with us in making a difference. It is our hope that other companies in our industry will join us to improve the environment that we all share."
"Plant a Tree for Me"
Dell will be the first global technology company to offer customers the opportunity to offset the emissions associated with the electricity used to power their computers through its ‘Plant a Tree for Me’ program. Dell is partnering with The Conservation Fund and the Carbonfund.org, non-profit organizations that will use the funds to plant trees in sustainably managed forests, absorbing carbon dioxide released in the atmosphere from generated electricity. The company said that 100 percent of the donations received by the "Plant a Tree for Me" program will be used by partners to facilitate planting trees.
A customer donation of $2 for a notebook and $6 for a desktop will go toward the planting of trees which will absorb carbon dioxide from the atmosphere, offsetting the equivalent emissions resulting from the production of electricity used during the average three-year use of a computer.
The program is available now to Dell’s U.S. consumer customers making new computer purchases. It will be available to any U.S. consumer for any brand of computer in February and available to global consumers in April.
"Dell is taking significant and inspired leadership toward ecologically intelligent design by initiating the responsible return of its products and its Plant a Tree for Me program. It’s a very exciting time; both programs represent delightful strategies of hope for the clean and green future," said William McDonough, author of "Cradle to Cradle" and an internationally recognized environmental expert.
"We applaud Dell’s leadership for its commitment to offset the carbon footprint of its computers," said Larry Selzer, president of The Conservation Fund. "Climate change has emerged as one of the dominant environmental issues of our time, and Dell’s industry-leading efforts to address this challenge, and its invitation to its customers to join in this initiative, serve as a model for corporate environmental stewardship in the 21st century."