Greening Print Marketing: “Green” as a Stealth Data-Gathering Tool

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Sometimes, I just love this business. I just checked a favorite website and was greeted with the following request:

When you are exploring the new Print Buyers Online website, please take a couple of minutes to update your account information.  Simply click the “Manage Account” tab at the top of the page to check to see if we have your accurate information. This will help us keep our statistics up to date so we can keep our lists clean and green.

Kudos! Everyone wants to be green. No one wants to be responsible for choking up the landfills. What a terrific way to keep that invaluable database up to date and keep unnecessary print costs down. Yes, it’s great for the environment, but it’s great for the bottom line, too!

Like this post? See all my “Greening Print Marketing” posts.

(Image courtesy of The Stock Exchange, uploaded by Boogaloo)

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