People? Planet? Or Profits?

✅ All InspiredEconomist articles and guides have been fact-checked and reviewed for accuracy. Please refer to our editorial policy for additional information.

I’ve written a lot in these posts about print vs. electronic media and the sustainability issues faced by both (yes, both! electronic media aren’t as green as people think). Now you can investigate more deeply for yourself. On November 17, Target Marketing and Printing Impressions will offer a webinar titled “Paper or Electronic? The Impact of Choices.”

Speakers will be:

Don Carli
Senior Research Fellow
Institute for Sustainable Communications

Brian Kozlowski
Director, Sustainable Development
NewPage Corp.

This free webinar will discuss the tools, processes, and success stories that exist to help direct marketers determine not only which media best fit the job at hand but also how to improve the carbon footprint of all channels.

Topics to be discussed include:

  • environmental impacts of both paper and digital channels tools and processes by which to gauge the carbon footprint of a product or process
  • building the triple bottom line into the media selection process
  • real-world examples of sustainability-driven media planning

Come to this session armed with your questions. You’ll be able to submit questions directly to the speakers for a live Q&A session during the hour.

For more information and to register, click here.

Can’t make it on November 17? No problem! What’s nice about this webinar series is that the webinars are archived for 90 days after the live event. View them anytime!

Like this post? View all my “Greening Print Marketing” posts.

2 thoughts on “People? Planet? Or Profits?”

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top