Wild Oats Launching New “Wild Oats Magazine”

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Wild Oats Markets, Inc. today announced the launch of Wild Oats Magazine with publishing partner Active Interest Media, Inc. (AIM).  The magazine, geared towards consumers and their interests, is a free publication and is available now in Wild Oats Marketplace stores. Wild Oats Magazine will be published bi-monthly on 100 percent post-consumer recycled paper, with the January/February 2007 issue as its premiere edition.

Designed specifically for customers, Wild Oats Magazine will be filled with in-depth information on topics that are important to Wild Oats shoppers including: health and wellness, food trends, the environment, locally grown foods, social responsibility and more. Wild Oats Magazine will educate consumers on how to live healthy and happy lives by making small, everyday changes in diet and lifestyle. The magazine will also showcase the best natural, organic and gourmet foods as well as delicious, healthy recipes.

"Our Wild Oats Magazine is a first-class custom publication that brings the adventurous, sensory experience of shopping at Wild Oats into consumers’ homes," said Laura Coblentz, Vice President of Marketing for Wild Oats. "Wild Oats is a resource to our customers and this magazine is another way we can provide our customers with useful information to help them eat well, live well and feel great."

The premiere January/February 2007 issue will include articles on Eating Well for Healthy Aging – Wild Oats’ new consumer education program, Superfoods, organic farming, winter skin care and the benefits of natural pet food. Plus, readers will find cold weather recipes for healthy soups and stews as well as romantic Valentine’s Day recipes.

Wild Oats Magazine is the latest publication to join AIM’s Healthy Living Group, which includes the recently acquired Yoga Journal, Vegetarian Times, Better Nutrition and the Kroger chain’s custom publication, Optimum Wellness.

Via: (Wild Oats Markets, Inc.)

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