Fred Etcheverry
Fred Etcheverry lives in Santa Cruz, California with his wife Elsa. He is a freelance high-tech B2B (Business-to-Business) copywriter usually for clients in the nearby Silicon Valley. He is also an engineering consultant and teaches courses in industry and college on computers and electronics. When he is doing none of the above, he swims in the Monterey Bay, hikes in the Santa Cruz redwood forests, visits his adult children, or goes to art galleries, plays and operas with Elsa and friends.
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Solar: When Will It Achieve Grid Parity?
Exciting developments are occurring in solar PV (photovoltaic) power generation. New technologies are improving manufacturing processes. Thin-film and organic (plastic) films promise to reduce PV power cost. Solar “grid parity,” the time when solar power will cost the same as fossil fuel power, is coming soon. More
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Solar Thermal Hybrids Are Hot
Aora-Solar, an Israeli company, has constructed and launched the first solar energy natural gas hybrid electric power plant. The flexibility of their design permits small communities to tap into solar power. More
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The American Clean Air And Security Act: What Is It?
It’s no surprise that the United States Chamber of Commerce and the National Association of Manufactures oppose the American Clean Air and Security Act, but so does Greenpeace and Friends of the Earth. Dow Chemical and Ford Motors support it. More
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Coal Has Peaked: Will This Impact The American Clean Energy And Security Act?
US oil, natural gas and coal (fossil energy) companies perpetuate the “energy independence” myth. According to this myth, importation of oil is our energy problem. Buying foreign oil is “the greatest transfer of wealth in history,” and “It sends money to governments that hate us.” More
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National Service: What Is It? Do We Need It?
If you have every put your heart into a movement, you know that anyone who is coerced becomes a drag. Unfortunately, the national service issue is surrounded by the others-should-want-to-do-it-for-their-own-good myth. More
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The Golden State Goes Bust
Swarzenegger is now considering releasing prisoners, shortening the school year, and legalizing marajuana. More
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When a House Is Not a Home:The Homeownership Myth
Geithner has produced a “cash for trash” scheme to buy “toxic” securities from mortgage bankers who are bulldozing foreclosures. More
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The Lighting Renaissance is Getting Greener
New lights will change the architecture, construction and the decor of our homes and will greatly reduce the demand for electrical energy. More
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A Smart Meter for Your Green Future
Smart meters will have their own web pages that can be presented on social networks. More
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Geithner’s Plan: What is it?
For years politician have promised affordable housing. When the market delivers it, the politicians act like it’s the bubonic plaque!
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Can Blue Dogs Help Obama’s Green Message?
Despite public outrage over AIG bonuses, Obama had a good week. He traveled across America expressing his own outrage over the bonuses. He was warmly greeted in Orange County, California — once a bastion of conservative Republicanism. Republican Governor Swarzenegger warmly embraced him and assured him that California supported the stimulus plan. Obama appeared on the Tonight Show displaying his quick wit with the show’s host Jay Leno. More
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