Author name: Fred Etcheverry

Fred Etcheverry lives in Santa Cruz, California with his wife Elsa. He is a freelance high-tech B2B (Business-to-Business) copywriter usually for clients in the nearby Silicon Valley. He is also an engineering consultant and teaches courses in industry and college on computers and electronics. When he is doing none of the above, he swims in the Monterey Bay, hikes in the Santa Cruz redwood forests, visits his adult children, or goes to art galleries, plays and operas with Elsa and friends.

Mass Customization’s Role in a Sustainable Economy

Mass production has been used since the industrial revolution as a means of creating large quantities of standardized products. It has many advantages over one-at-a-time production. It reduces coast and provide interchangeable parts.  Its disadvantages are that it can over produce and it dehumanizes labor. Mass production will often continue to build inventory in spite …

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