Author name: Scott Cooney

Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride.

Element Media’s Print Publications Go Carbon Neutral

Element Media, publishers of a variety of magazines focused on the Honolulu market, this week announced a partnership with Hawaiian Legacy Hardwoods to plant native koa trees on the Big Island of Hawaii in order to offset the carbon emissions and paper use from their periodical Pacific Edge. The move bucks a trend, as many …

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Solar Panels & Resale Value: Is There An Effect?

Generally speaking, putting solar on your home is a good investment. But what if you’re planning to sell? Are homebuyers willing to up the ante for a home with solar panels? According to some recent studies, the answer is an overwhelming yes. The first study, by the Lawrence Berkeley Lab, looked at home resale statistics …

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“Stealthy” Obama Adds Some Cement to His Climate Change Legacy

Most enviros these days have their sights set squarely on Keystone XL (KXL) as the true barometer of the Obama climate change legacy. Given that, just yesterday, the British Columbia government shut down the possibility of piping the extremely dirty Canadian tar sands oil from Alberta to the coast through the BC province, Obama’s decision …

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McDonald’s sets sights on local food… or, at least its version

Restaurant chain McDonald’s yesterday rolled out a new menu item in Italy built around the country’s iconic food staple, pasta. The new dish, “Insalata di pasta” is made up of bleached, processed white flour pasta with tuna, tomatoes, peppers, capers, and olives, and was rolled out at a premium price of €4.90 (currently about $6.33). It’s …

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Sustainable Behavior Change: Effective Programs

It’s fairly well established that, in terms of sustainability, attitudes far surpass actions. According to Gallup polls, at least 2/3 of respondents have consistently responded to questions about their concern for the environment by saying that they would describe themselves as fairly green. This trend has been consistent for decades. But action is not always …

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Environmental Attitude vs. Behavior: Why the Disconnect?

People frequently respond very positively to polling about environmental attitudes. Even in down years, a grand majority of people respond that they’re concerned about the environment (and/or describe themselves as “environmentalist” in attitude). But the behavior often doesn’t follow the attitude, and it is perhaps the biggest missing link in creating real sustainable change. In the introductory …

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Corporate Social Responsibility at Epson: Printers Designed for the Dump?

Japanese electronics manufacturer Epson has kept a low profile in its corporate social responsibility efforts over its 7 decades in business. The company has recently made a few small waves, including committing to the green electronics certification EPEAT. EPEAT is a certification registry that now includes computers, printers, scanners, copiers, and multifunction devices. Other than that, …

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How do we foster sustainable behavior? Douglas McKenzie-Mohr workshop aims to teach educators how to create lasting change

“The cornerstone of sustainability is behavior change” I think, as environmentalists, we’d like to see people, altruistically, care about things that [we think] matter. Species extinction. Global climate patterns that are going to create millions of environmental refugees and spawn war and bloodshed. Ever dwindling wild places. But reality hits, and we realize that that’s …

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Why is Google investing so heavily in renewables?

With concerns over the wider environment growing on an almost daily basis, the pressure is increasing on some of the world’s largest companies, particularly those in the technology sector to clean up their act. Google is one firm that seem to have paid attention to their carbon footprint, and have apparently invested huge amounts of …

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Bhutan’s Gross National Happiness: a Model for other countries?

Most economies around the world measure their prosperity and progress using a metric economists call the Gross Domestic Product, or GDP. It is measured by tracking economic activity on, well, everything. GDP is equal to the sum of the price of all goods and services sold in the country at any given time. We’ve argued …

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University endowment divestment from fossil fuel stocks: effective?

A growing movement called “Go Fossil Free” at colleges across America is pushing University Endowment managers to divest from fossil fuel stocks. Currently, over 300 colleges, 74 cities and states, and several religious institutions are participating, meaning that they’ve moved their investment portfolios that support their endowments entirely away from coal, natural gas, petroleum, and …

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