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  • Measuring the Carbon Footprint of Spam

    Looking for more reasons to hate spam? Here’s one. According to McAfee and ICF International, annual spam energy use totals 33 billion kilowatt-hours (KWh). That’s equivalent to the electricity used in 2.4 million homes in the United States, with the same GHG emissions as 3.1 million passenger cars using two billion United States gallons of […] More

  • Bring In Your Tumbler and Get Free Coffee at Starbucks

    On April 15, bring a reusable travel mug into your local Starbucks and get a free brewed coffee. When you hear the date April 15 what comes to mind? Taxes, taxes and more taxes. Well, how about a free cup of coffee? Sounds too good to be true. There must be a catch, right? What […] More

  • What Do Consumers Really think of Energy Star?

    A new EcoPinion report was released this week on consumer perceptions of the “Energy Star” brand for energy efficiency. The report contends that Energy Star is one of the few credible brands in the energy efficiency space, so there is a lot riding on its continued success and relevance, not the least of which are […] More

  • What’s Your Green Resolution for 2010?

    It’s the time of year when people are making resolutions to lose weight, better manage their finances, better manage their anger, and myriad other things. Is increasing your commitment to environmental sustainability on that list? As I wrote in my very first post for The Inspired Economist in the fall of 2008, the neat thing […] More

  • Greening Your Business — For Free!

    Can you green your business for free? With the right qualifiers, you might. There is at least one company that will take a comprehensive look at your organization, project out the amount of money it can save on your electric bill by installing greener technologies, and outfit you — free — on a contingency basis […] More

  • Viewing the world as a system will help us establish sustainability

    Paul Hawken was the keynote speaker at the Sustainable Industries Economic Forum in San Francisco on Thursday. He had some inspiring talking points (the forum’s goal was to ‘reinspire the inspired’), but one of the key takeaways was in how we should be viewing sustainability.  He started by saying that sustainability should be viewed as […] More

  • Harry Potter Sports an Environmental Audit

    Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit. The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New […] More

  • What Non-Profit Donation Would Be the Most Effective In Combatting Environmental Calamity?

    We all give to environmental non-profits for different reasons.  Sometimes, with local groups, it’s to fight a certain development or to protest a local company’s toxic emissions.  With national groups, it’s usually to fight policies we don’t agree with that come from governments or multinational companies.  Sometimes we win, sometimes we don’t.  And even when […] More

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