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  • Fear of Flying? The Air-Traveler’s Approach to Sustainability

    From local biking options in Pittsburgh to east coast travel via MegaBus and the future of nationwide travel possibilities on high-speed rail, I have written on varied modes of transportation that offer “greener” possibilities for my fellow wanderers.  However, sometimes cost, time and distance make air the best option for travel.  Somewhere between Chicago and […] More

  • Beyond Blood Diamonds: What Can CSR Achieve at Tiffany?

    Famed international jeweler Tiffany and Company has recently signaled its intent to expand a metrics-driven CSR and sustainability program from its Madison Avenue headquarters. This is exciting news for the field, as it is hard to imagine a global corporation with a more mythic brand resonance. With a reported 19% share of the global jewelery […] More

  • AdVinylize Turns Billboards Into Cool Vinyl Bags

    Companies can now turn their billboards into unique, vinyl bags for special promotions and events closing the sustainability loop. We see them everywhere. Colorful, larger-than-life billboards. They are a simple marketing tool for advertising agencies who hope to create eye-catching designs and slogans for their biggest corporate clients. Billboards are as common in our landscape […] More

  • Green Your Packaging Now — Before They Make You Do It

    When we think about greening “print,” we often think about books or marketing communications like direct mail. But what about the world of packaging? Because packaging provides the additional functions of shipment and product protection as well as marketing, it brings a host of unique issues far beyond other types of printed materials. Plus, it’s […] More

  • A (LEED) Silver Lining: Hilton Garden Inn Gatlinburg

    Leading the way for the green evolution for the Hilton Garden Inn franchise, the Hilton Garden Inn Gatlinburg, drawing inspiration at the doorstep of the Great Smoky Mountains National Park, has embarked on the fast-track to bring this upscale hotel into the green business movement. Opening in May, 2009, this 118-room hotel is nestled across […] More

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