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  • Light at the end of the tunnel for Ireland

    Ireland hasn’t had anything to cheer about since the onset of the global financial crisis in 2008 but in the past week, that has slightly changed. Becoming the first eurozone country to enter recession, it was downhill since that declaration by the Central Statistics Office in September 2008. Almost four years on and with the […] More

  • KONY2012 Finally Becomes a Full-Blown Farce

    Since the KONY2012 phomenon (it’s more than a meme, right?), I’ve been resisting the urge to blog about it. I raged on my The Facebook wall and on Google+ about it, but I just wanted it to go away, rather than give it more attention; I’ve already offended enough people for calling them idiots for […] More

  • US Takes a Step to Expand Fish Farming in Federal Waters

    On Friday, the Obama administration took a major step in the long anticipated process of making it easier for  commercial aquaculture firms to operate in federal waters. Currently there isn’t any fish farming — the cultivation of everything from bivalves like oysters and mussels to predators like salmon — in federal waters. Only states allow […] More

  • Scientists Create Genetically Modified Cows to Produce “Human” Milk

    Last week, I was stunned to read an article in The Telegraph claiming scientists in China “created genetically modified cattle that produce ‘human’ milk in a bid to make cows’ milk more nutritious.” Hold on. Did I read that correctly? Unfortunately… yes. According to the piece, the scientists successfully introduced human genes into 300 dairy […] More

  • Which Green Marketing Approach Is Most Effective?

    As corporate marketers and regulators alike evaluate how to communicate environmental commitments and avoid greenwashing, the 2011 Cone Green Gap Trend Tracker (download for free here) tested which of three common marketing approaches was most influential in consumer purchase decisions. Consumers were asked to “purchase” the most environmentally responsible of three generic cleaning products based […] More

  • What Consumers Want in Green Claims

    What are consumers looking for in marketers’ green claims? Honesty, according to the Cone’s 2011 Green Gap Trends Tracker. According to the research, a majority of American consumers are distrustful of companies’ environmental claims (57%) and are overwhelmed by the amount of environmental messages in the marketplace (51%). Given this confusion, it’s understandable that consumers […] More

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