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  • Energy Production – Economically Speaking

    Pairing the words “economy” and “energy” in the same sentence seems straightforward enough. Yet these two words–combined with the word “sustainable”–open up a world of controversy as well as immense opportunity. The controversy comes from differing opinions of how best to tap the Earth’s resources to meet humanity’s power needs. The opportunity is the number […] More

  • RISI Seminar Tackles Tough Paper Industry Questions

    Earlier this month in my post “A Cynical Eye on Sprint’s ECO-mittment,” I got razzed a bit by a commenter about my ties to the printing and publishing industry. Do I have a bias towards paper and away from e-media? (I do, but not because I’m involved in the industry. It’s because I think e-media […] More

  • “Super Green” Adults Now 5% of the Population

    According to new research, what we might call “super green” adults are now 5% of the U.S. population. Since they cluster in the high income bracket, we are likely to see that influence multiplied across the general population as these consumers are targeted by advertisers more and more. That’s a really good thing. New data […] More

  • Shell Finally Coming to Terms with Years of Nigerian Oil Spills

    Following more than 50 years of oil extraction, corruption, human rights violations and environmental degradation, Shell has admitted responsibility for two large oil spills in 2008 and 2009 in the Niger Delta. This admission will allow those affected to seek damages through the British court system, which gives groups in the Delta, specifically Ogoniland, the […] More

  • Zimbabwe Diamonds and the Kimberley Process: Round Something

    For many years now, developing countries bestowed great amounts of natural resources were thought to be on a path to development based on the wealth of these resources, which are prized throughout the West.  Such resources have included oil, minerals, metals and of course diamonds.  However, almost exclusively, this potentially game-changing situation has lead to […] More

  • When Is Junk Mail Going to Disappear?

    About 7 months ago, following grad school I relocated to the great (not state although some are trying) District of Columbia. Although 7 months is not a very long time, one would think it would be long enough for me to stop receiving previous tenant’s junk mail. In fact, it’s not just one previous tenant, […] More

  • Which Green Marketing Approach Is Most Effective?

    As corporate marketers and regulators alike evaluate how to communicate environmental commitments and avoid greenwashing, the 2011 Cone Green Gap Trend Tracker (download for free here) tested which of three common marketing approaches was most influential in consumer purchase decisions. Consumers were asked to “purchase” the most environmentally responsible of three generic cleaning products based […] More

  • What Consumers Want in Green Claims

    What are consumers looking for in marketers’ green claims? Honesty, according to the Cone’s 2011 Green Gap Trends Tracker. According to the research, a majority of American consumers are distrustful of companies’ environmental claims (57%) and are overwhelmed by the amount of environmental messages in the marketplace (51%). Given this confusion, it’s understandable that consumers […] More

  • Consumers Will Punish Brands for False Environmental Claims

    After all the effort marketers are putting into communicating their green claims, a new study shows that consumers — American consumers at least — continue to misunderstand phrases commonly used in environmental marketing and advertising. Often, this gives products a greater “green halo” than they may deserve. At the same time, these same consumers are […] More

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