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  • Is Lifecycle Assessment Marketable?

    From oil to sneakers, sustainability has gone mainstream.  And it seems that no industry is under more public pressure to go green than the consumer packaged goods (CPG) industry. As sustainability creeps into our kitchens and bathrooms, consumers are looking twice at their toothpaste.  Leaders in sustainable CPG packaging, from Seventh Generation to Stonyfield Farm, […] More

  • Does Forest Stewardship Council (FSC) Certification Impoverish?

    In a terse open letter to top executives at Woolworths, Coles, and Metcash, the Consumer’s Alliance for Global Prosperity (CAGP), is publicizing its report “The Empires of Collusion,” which apparently proves that the Forest Stewardship Council (FSC) is a tool used by the “greens” and “the NGOs” to “conspire to force their standard on consumers […] More

  • Are Marketers Bowing to Positive Peer Pressure?

    Teenage drinking = bad peer pressure. A first-grader learning to do a cartwheel for the first time because of the encouragement of her classmates on the playground = good peer pressure. Marketers calling themselves “green” or “sustainable” because everyone else is doing it = bad peer pressure. Marketers switching from traditional to compostable packaging because […] More

  • The Answer to the Super-Loud SunChips Bag?

    Have you been following the furor over the super-loud SunChips bag?  I’ve written a number of posts about SunChips’ move from partially compostable to fully compostable packaging, but man, the sound of compostability is loud! The 100% compostable bag even made the national news a few weeks back due to a groundswell of complaints about […] More

  • P&G to Use Sugarcane-Based Plastic Packaging for Beauty Brands

    Earlier this month, Proctor & Gamble announced plans to use renewable, sustainable, sugarcane-based plastic for packaging on its Pantene Pro-V, Covergirl and Max Factor brands. I’m happy to see that P&G did its research and chose not to use corn-based plastic. Corn-based plastic has been all the rage lately and can be found in everything […] More

  • 2010 Greenbuild: Generation Green is Redefining Our Future

    Chicago is most notably home to Wrigley Field, the world’s first sky scrapper, and the deep-dish pizza. What most might not know is that inside the Windy City there are more LEED-certified buildings than anywhere else in the U.S. and the city will soon boast the largest LEED for Neighborhood Development project where residents live […] More

  • Walmart and Seventh Generation Join Forces to Bring Sustainable Products to the Masses

    Indeed, sustainable business makes for strange bedfellows. Just this week, Seventh Generation announced it will soon offer its environmentally-friendly products in more than 1500 Walmart stores nationwide and on And according to Treehugger, this is a complete about-face for the “esteemed nontoxic, enviro-friendly household product maker”. Not so long ago, Seventh Generation refused to […] More

  • Beyond Blood Diamonds: What Can CSR Achieve at Tiffany?

    Famed international jeweler Tiffany and Company has recently signaled its intent to expand a metrics-driven CSR and sustainability program from its Madison Avenue headquarters. This is exciting news for the field, as it is hard to imagine a global corporation with a more mythic brand resonance. With a reported 19% share of the global jewelery […] More

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