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The Painful Truth: Are iPads Killing the Environment?
Quick! Which of the following three industries uses the least amount of forest land per year? Don’t look it up. Just pick one off the top of your head. A. Lumber Industry B. Paper Industry C. Energy Industry Many people would pick the energy industry because the product is invisible. You can’t see, hear, or […] More
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Conflict Minerals: The Plot Thickens with the Help of Capitol Hill (Part II)
So the US government decided to sneak a rider into the Financial Reform Bill in an attempt to address the issue of conflict minerals coming out of the eastern Democratic Republic of the Congo. The goal is to dry up revenue that fuels rebel fighting in the region. As I mentioned in Part I last […] More
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Does Steve Jobs Really Read and Respond to His Own Email?
The bigger question… why do tech companies claim that it is virtually impossible to determine if they are sourcing conflict minerals? More
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Why Apple and Its Brand Can Endure a Crisis
In the guest post below, Ronn Torossian, Founder, President and CEO of New York-based 5W Public Relations, discusses Apple’s brand credibility and how the company would survive a potential iPhone 4 recall. by Ronn Torossian Much different than BP, Toyota, Mel Gibson, Tiger Woods and Dell, Apple can better weather negative media and afford a […] More
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Community Colleges: Disappearing Shop Classes and Green Technology
Stan Ovinshisky graduated from high school and took machining courses at a technical school. With this formal education he has made significant contributions to solid-state physics, neurology, chemistry and cybernetics. He also invented an electric car battery. You may recall his appearance in, “Who Killed the Electric Car?” More
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Microsoft Goes the Way of Apple: A New PC Retail Store Experience
It’s official. Microsoft has announced its latest ‘Me-too’ venture to emulate its rival Apple: a PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores.
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