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  • Opportunities for CEOs in 2011 – Trust Tops the List

    In the guest post below, Julie Urlaub, Founder and Managing Partner at Taiga Company, discusses the importance of consumer trust. The people I distrust most are those who want to improve our lives but have only one course of action. – Frank Herbert Studies show there is a growing disconnect between company perception and reality.  […] More

  • Dumb Mailing Moves That Hurt the Environment

    We all want to talk about big, grand ideas for saving the environment. How about taking small, incremental steps like, say, not mailing big huge, bulky packages to the wrong people? I was browsing an industry discussion group recently and the the co-owner of an interactive marketing firm — you know, one of those creative, […] More

  • How to Build Business Sustainability Intelligence

    In the guest post below, Julie Urlaub, Founder and Managing Partner at Taiga Company, explains how managing sustainability risk can become a business opportunity. by Julie Urlaub The next time you have a moment, try a simple exercise: write down the five biggest risks facing your company, the five biggest opportunities on the immediate horizon, […] More

  • REI Releases 2009 Stewardship Report

    Recreational Equipment, Inc (REI) released its fourth annual stewardship report or CSR report earlier this week. The report is divided into three sections: Environment, Community and People. The Environment section highlights progress against REI’s five environmental target areas, which include reducing greenhouse gas emissions, sustainable paper usage, reducing waste and optimizing recycling, green building and […] More

  • Walmart and Seventh Generation Join Forces to Bring Sustainable Products to the Masses

    Indeed, sustainable business makes for strange bedfellows. Just this week, Seventh Generation announced it will soon offer its environmentally-friendly products in more than 1500 Walmart stores nationwide and on And according to Treehugger, this is a complete about-face for the “esteemed nontoxic, enviro-friendly household product maker”. Not so long ago, Seventh Generation refused to […] More

  • New Sustainability Program for Business Leaders

    WWF and Leading Business School IMD Team Up to Offer Innovative Sustainability Program — One Planet Leaders. IMD, a leading business school located in Switzerland, has just teamed up with the World Wildlife Fund (WWF) to offer an innovative training program geared at driving sustainability into the core of your business. The program, One Planet […] More

  • Major: Marketing; Minor: Saving the World

    A review of the textbook Sustainability Marketing: A Global Perspective – the idea that a business degree can help better the world. Ahhh. Remember that first day of college? Young. Naive. You think you can change the world. Then, your parents start bugging you about choosing a career and so you major in business and […] More

  • How Can Business Profitably Solve Environmental Problems?

    Mix together equal parts Fortune 500 senior executives, environmental activists, cleantech journalists, investors and other leading green thinkers, sprinkle them throughout panel discussions over three days in Southern California and what do you get? Brainstorm Green! The second annual conference from Fortune Magazine will be held next week and promises to be quite the green […] More

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