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  • Are Marketers Bowing to Positive Peer Pressure?

    Teenage drinking = bad peer pressure. A first-grader learning to do a cartwheel for the first time because of the encouragement of her classmates on the playground = good peer pressure. Marketers calling themselves “green” or “sustainable” because everyone else is doing it = bad peer pressure. Marketers switching from traditional to compostable packaging because […] More

  • The Answer to the Super-Loud SunChips Bag?

    Have you been following the furor over the super-loud SunChips bag?  I’ve written a number of posts about SunChips’ move from partially compostable to fully compostable packaging, but man, the sound of compostability is loud! The 100% compostable bag even made the national news a few weeks back due to a groundswell of complaints about […] More