compostable packaging
More stories
-
Are Marketers Bowing to Positive Peer Pressure?
Teenage drinking = bad peer pressure. A first-grader learning to do a cartwheel for the first time because of the encouragement of her classmates on the playground = good peer pressure. Marketers calling themselves “green” or “sustainable” because everyone else is doing it = bad peer pressure. Marketers switching from traditional to compostable packaging because […] More
-
The Answer to the Super-Loud SunChips Bag?
Have you been following the furor over the super-loud SunChips bag? I’ve written a number of posts about SunChips’ move from partially compostable to fully compostable packaging, but man, the sound of compostability is loud! The 100% compostable bag even made the national news a few weeks back due to a groundswell of complaints about […] More