digital printing
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Greening Print Marketing: Inkjet Recyclability Suspect
I got a surprise this month. I was writing on “green” issues related to inkjet ink, and much of what I expected to write went out the window. [social_buttons] In the world of offset printing, the difference between solvent-based inks and water-based inks matters—a lot. In the world of toner-based inks (digital inks), on the […] More
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Greening Print Marketing: Getting Serious About Greenhouse Gases
Many printers say they are “green” or “eco-friendly” because they print using soy inks, are FSC-certified, or print on recycled paper. But if you want an example of a printer who is really serious about its stewardship of the environment, take a look at Green Printer. Using sources from the Environmental Protection Agency (EPA) and […] More
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Greening Print Marketing: Does Sustainability Matter to Print Buyers?
When I was first asked to write for The Inspired Economist on the issue “greening” print marketing, I was excited about the opportunity to talk about something I’m passionate about—the ability to use today’s print technologies to make a practical difference in our stewardship of the environment. After all, you can’t see the immediate effects […] More
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Greening Print Marketing: New Report on Digital Printing
This week, everybody is watching the stock market and talking about the economy, but I want to do a little reality check here. Other than tweaking our portfolios, there isn’t much we can do about it. Was the bail-out the right decision? Was it not the right decision? Talking about it makes us feel better—as […] More
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Greening Print Marketing: Are Digital, Solvent-Based Inks “Green”?
Last time, I listed four characteristics of digital print production that endears it to those looking to green their print marketing. The fact that one of the three primary ink types used by digital presses (HP’s ElectroInk) uses solvent, however, may raise suspicion. Solvent-based inks are used in other digital production processes—most visibly wide-format inkjet […] More
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Greening Print Marketing: Four “Green” Characteristics of Digital Printing
If you want to “green” your print marketing, one way to do it is to print using digital production printing. How is digital production “green”? There are three types of digital print production: Dry toner (xerography) Liquid toner (used exclusively in the HP Indigo presses) Continuous inkjet (used both for light production and high-volume presses) […] More
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Greening Print Marketing: Eco-Printing — A Nice Bonus to Digital Printing
The trash can…or not. Although many marketers consider the today’s applications driven by dry toner, liquid toner, and inkjet digital printing to be the technology’s greatest asset, the “green-ness” of the technology is a nice bonus, too. This is important to marketers because environmental printing is no longer just good social responsibility. It’s good marketing. […] More
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Greening Print Marketing: It Doesn’t Have to Hurt
One reason many businesses hesitate to “go green” is because environmental responsibility seems too time-consuming and overwhelming. It’s not that they don’t care. It’s that, with all of their other responsibilities, it seems like too much. Just the thought of measuring the corporate environmental footprint—from measuring the carbon output of every office copier to the […] More