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Greening Print Marketing: Stop Sending Me Irresponsible Direct Mail JUNK!
I’m cleaning my house this morning and I’m really irritated. What is all of this direct mail CRAP doing everywhere? I don’t want infinite investor minutea on every fund offered by every financial company I do business with. I don’t want spring, summer, fall, and winter mini-catalogs from companies I only purchase from at Christmastime. […] More
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Greening Print Marketing: What’s Your Mail’s Carbon Footprint?
Mail is a small overall contribution to a consumer’s environmental footprint. After all, according to a Pitney Bowes study on the environmental impact of mail, paper is increasingly manufactured from renewable resources, paper companies are increasingly running on renewable energy and running a single refrigerator for a year creates the same carbon footprint of delivering […] More
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Greening Print Marketing: No Office Needs Six Identical Mailers
How many mailings do you make to the same office? Have you ever thought about the environmental impact this is having? More
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Greening Print Marketing: Push Your Printer to GO GREEN!
Only 15% of printers now have environmental programs in place, including certifications. Putting “positive peer pressure” on your printer can make a big difference in the environment. More
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Greening Print Marketing: PrintingForLess Goes 100% Wind Power
PrintingForLess, a highly environmentally conscious printer, now uses 100% wind power for all of its printing processes. More
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Greening Print Marketing: Better Data Means Greener Direct Mail
By cleaning up your database, you not only save money and increase the effectiveness of your campaign, but you can dramatically decrease your carbon footprint and impact on the solid waste stream, as well. More
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Greening Print Marketing: Is There a Double Standard When It Comes to Paying for Green?
Most of us have heard the popularly cited statistics that given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” and will pay more for them. According to the DoubleClick study, not only are consumers interested in green products and companies, but nearly half are willing to pay […] More
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Greening Print Marketing: Why Are Printers Green? Survey Reveals Reasons Behind Green Marketing
In my “Greening Print Marketing” posts, I’ve looked at a wide variety of reasons (and ways) for marketers to see their print marketing projects as green. But what about the flip side? Why do printers market their green initiatives? The number one reason seems to be a reflection of their own personal commitment. In a […] More
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Greening Print Marketing: Inkjet Recyclability Suspect
I got a surprise this month. I was writing on “green” issues related to inkjet ink, and much of what I expected to write went out the window. [social_buttons] In the world of offset printing, the difference between solvent-based inks and water-based inks matters—a lot. In the world of toner-based inks (digital inks), on the […] More
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Greening Print Marketing: Direct Imaging Presses Help You “Go Green”
Presstek, the inventor of chemistry-free platemaking, is offering a free white paper entitled, “Growing Your Business by Going Green.” The paper speaks to both the environmental and economic benefits that can be realized by in-house print shops or third-party print providers who adopt the practice of “green” printing. This is also relevant to marketers who […] More
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Greening Print Marketing: Getting Serious About Greenhouse Gases
Many printers say they are “green” or “eco-friendly” because they print using soy inks, are FSC-certified, or print on recycled paper. But if you want an example of a printer who is really serious about its stewardship of the environment, take a look at Green Printer. Using sources from the Environmental Protection Agency (EPA) and […] More
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Greening Print Marketing: New Report on Digital Printing
This week, everybody is watching the stock market and talking about the economy, but I want to do a little reality check here. Other than tweaking our portfolios, there isn’t much we can do about it. Was the bail-out the right decision? Was it not the right decision? Talking about it makes us feel better—as […] More
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