Trade shows are a terrific venue for marketing your company’s goods and services. The Green Festival, a long-running marketplace for socially responsible businesses and their products, is held several times per year, and has attendance well into the tens of thousands. Our company exhibited our sustainability game at the Green Festival in New York, Chicago, …
Last week, I gave much love to the city of New York (see Green, New York Style, March 15th). Today it’s time to drive some good spirited competition into the mix, based on the following press release I received this morning. It was titled simply, “Boston Rules.” The full, very concise text read as follows, …
The Big Apple has moved decisively in the direction of being the green apple in recent years. Here’s the coolest green happenings in the big city. Transportation The city has moved aggressively to create an infrastructure that encourages cycling as a form of commuting, both to alleviate traffic and air quality issues and to facilitate …
Green, New York Style: A Sustainability Tour of the Big Apple Read More »
Like other industries, construction companies feel the negative effects of the recent economic downturn. A decrease in new home construction and remodeling projects means contractors work less and make less money. There is hope, however. As the Great Recession recedes into history, the future holds bright possibilities for construction business growth. Hurricane Sandy might have …
Pairing the words “economy” and “energy” in the same sentence seems straightforward enough. Yet these two words–combined with the word “sustainable”–open up a world of controversy as well as immense opportunity. The controversy comes from differing opinions of how best to tap the Earth’s resources to meet humanity’s power needs. The opportunity is the number …
You know that guy, Jim Cramer? He’s off his rocker. He’s got a TV show called Mad Money that’s akin to MTV of the early 90’s: the cameraman appears to have forgotten his tripod and also to be completely hammered, and there’s lots of random noises, buzzes, popups, bings, boops, and, well, Cramer. He analyzes …
Want to find the most eco-friendly shoppers? Don’t look at the 18–34 set. While it’s conventional wisdom that younger shoppers are more “green” than older ones, a new study says nope, it’s ain’t so! According to The Checkout, a shopper experience study currently underway by The Integer Group and M/A/R/C Research, the demographic with the …
Guest post by Everett S. What are the hottest green collar jobs right now? This industry is moving at such a hectic pace you can’t always predict exactly what technology or system will reach critical mass first – especially if it depends on your climate and geography. So the best choice may be the one …
Environmental Engineering: The Hottest Green Collar Certification? Read More »
As corporate marketers and regulators alike evaluate how to communicate environmental commitments and avoid greenwashing, the 2011 Cone Green Gap Trend Tracker (download for free here) tested which of three common marketing approaches was most influential in consumer purchase decisions. Consumers were asked to “purchase” the most environmentally responsible of three generic cleaning products based …
Which Green Marketing Approach Is Most Effective? Read More »
What are consumers looking for in marketers’ green claims? Honesty, according to the Cone’s 2011 Green Gap Trends Tracker. According to the research, a majority of American consumers are distrustful of companies’ environmental claims (57%) and are overwhelmed by the amount of environmental messages in the marketplace (51%). Given this confusion, it’s understandable that consumers …
After all the effort marketers are putting into communicating their green claims, a new study shows that consumers — American consumers at least — continue to misunderstand phrases commonly used in environmental marketing and advertising. Often, this gives products a greater “green halo” than they may deserve. At the same time, these same consumers are …
Consumers Will Punish Brands for False Environmental Claims Read More »
You’ve heard of white collar careers and blue collar jobs, but there’s a new set of jobs in the marketplace: green collar jobs. A relatively recent addition to the job market, this industry spans a wide variety of industries and simply put, focuses on eco-friendly careers. What exactly is a green collar job? In general, …
Green Collar Jobs: The Red Hot New Career Field in the US Read More »
Last Thursday evening, February 10, as a sweet precursor to the Valentine’s Day ahead, the Global Cocoa Project, courtesy of its parent initiative, the Global Giving Circle, as well as from Calgary Brown producing the event for Hub Bay Area (in SoMa within the San Francisco Chronicle building), brought to our watering mouths a taste of what kind …
Last week, I blogged about some of the latest research showing that marketers are missing the opportunity to share their green stories with customers who want to hear it. Customers want to hear your green story. Research shows that when marketers share their green commitments, it increases customers’ favorable feelings toward the company, strengthens customer …