greenwashing

Federal Trade Commission cracks down on Greenwashing

SC Johnson, maker of Windex, might have tossed the proverbial straw that broke the camel’s back in relation to greenwashing. SC Johnson was sued by consumer activists over their “Green List” label, which they placed on products that had no verifiable sustainability credentials. Trouble was, it looked like a 3rd party, independent label that *did* …

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Greenwashers Beware: Two Sides Launches in the United States

Two Sides, an environmental advocacy group known for holding greenwashing marketers’ feet to the fire in the United Kingdom, has launched in the United States. One of Two Sides’ successes in the U. K. has been its campaign to challenge what it calls “misleading messaging”  related to the supposed environmental benefits of electronic billing (as …

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Consumers Will Punish Brands for False Environmental Claims

After all the effort marketers are putting into communicating their green claims, a new study shows that consumers — American consumers at least — continue to misunderstand phrases commonly used in environmental marketing and advertising. Often, this gives products a greater “green halo” than they may deserve. At the same time, these same consumers are …

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Study: Banks, Telecoms, Utilities Risk Greenwashing Sanctions for Promoting e-Billing

Greenwashing sanctions for promoting e-billing? New research is making the case that major U.K. corporates are flouting advertising regulations and risk reporting to the Advertising Standards Authority for promoting electronic billing as good for the environment. Two Sides, a European initiative to promote the responsible production and use of print and paper, is targeting companies …

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The Arrival of the Federal Green Marketing Police

The Federal Trade Commission (FTC) yesterday announced revisions to its “Green Guides,” opening a public discussion period on the new recommendations.  The revised guidelines are designed to tighten up the environmental claims consumer product firms are currently including on their products. More specifically, the FTC has proposed new clarity when marketers  make claims surrounding renewable/green …

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Emirates Airlines Launches San Francisco Green Jet Service

At first we had to laugh when we got wind (a tailwind no doubt) of how Emirates Airlines Launches San Francisco Service With World’s Longest Green Flight Trial. Even in their posh business class that’s a long flight and lot of CO2 going into the air. But what’s with the Green aspect? Are they going …

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