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Greening Print Marketing: It Can Be Easy If You Let It
I’ve been covering the greening of print marketing for a long time. I just updated my report “Greening Print Marketing: A Practical Guide,” and here is what really struck me as I was doing so: How critical it is to understand product lifecycles if you really want to do a credible environmental footprint analysis How […] More
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Dumb Mailing Moves That Hurt the Environment
We all want to talk about big, grand ideas for saving the environment. How about taking small, incremental steps like, say, not mailing big huge, bulky packages to the wrong people? I was browsing an industry discussion group recently and the the co-owner of an interactive marketing firm — you know, one of those creative, […] More
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Green URLs: The New Norm
Is it just me? Or do you notice “green” pages popping up on companies’ websites everywhere? Home • Products • Services • Who We Are • The Environment • Contact Us Everybody, it seems, has a page promoting their environmental commitment these days. It’s hip to be green. It’s cool to be environmental. I like […] More
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Chevron Gets Ad-Jacked
Yesterday, Chevron launched a new advertising campaign called We Agree. According to the company news release: The campaign highlights the common ground Chevron shares with people around the world on key energy issues. It also describes the actions the company takes in producing energy responsibly and in supporting the communities where it operates. Not everyone […] More
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Solar or oil: is that a legitimate question?
Last week, a story titled Texas Oil Baron Is Promoting Solar Energy ran in the New York Times. Written by freelance environmental journalist Todd Woody, it was about a commercial featuring Larry Hagman, posing as the Texas oil tycoon J.R. Ewing that he played on the TV show Dallas. In the commercial, the former faux-oilman […] More
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Would you spend your entire solar marketing budget on a World Cup sponsorship?
The FIFA World Cup has come to an end with Spain crowned as the champions for the first time in their country’s history. The play in the final was less than inspiring, but the event was not without its interesting stories. One of those stories was about a Chinese solar company joining the ranks of […] More
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Buy Solar. Get a Gun. Literally.
Is this an irresponsible business strategy or brilliant marketing in disguise? What better way to get a gun-toting NRA member to go green? Give ’em a free firearm with a purchase of a 3kW+ solar system. That’s right… green power and fire power, now, go hand in hand thanks to the fine folks at Bland […] More
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Major: Marketing; Minor: Saving the World
A review of the textbook Sustainability Marketing: A Global Perspective – the idea that a business degree can help better the world. Ahhh. Remember that first day of college? Young. Naive. You think you can change the world. Then, your parents start bugging you about choosing a career and so you major in business and […] More
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Refresh Everything
It’s been a number of years since we have seen any initiative lead by a power brand in the arena of corporate social responsibility. This Wednesday, Pepsi launches one of the biggest corporate social responsibility efforts that we’ve seen since the launch of (RED) in 2006 with the Pepsi Refresh Project. Good CSR takes strategic […] More
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Decrease Your Carbon Footprint 2600% — With One Click
Do you like to play with online tools? I do. I like environmental calculators. It’s fun to plug in a bunch of numbers and see what you come up with. Take environmental calculators offered by paper companies. Want to know how much you can green your print marketing just by making a simple switch? They’ll […] More
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Rent your way out of global warming
Recognizing that the process of renting equipment is both painful to customers and highly inefficient to business, Rentcycle developed a model that creates efficiencies through online scheduling, tracking and inventory management. More
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Smart Marketing = Greener Printing for J. C. Penney
One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have “green” as a by-product. Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be discontinuing its semi-annual Big Book catalog after the Fall-Winter 09 […] More
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