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When Is Junk Mail Going to Disappear?
About 7 months ago, following grad school I relocated to the great (not state although some are trying) District of Columbia. Although 7 months is not a very long time, one would think it would be long enough for me to stop receiving previous tenant’s junk mail. In fact, it’s not just one previous tenant, […] More
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You want logos? They have logos
Both marketers and consumers are asking to know more about the paper they use today — who made it, how it’s made, and where and how its raw materials are sourced. They want this information prominently displayed on their products. Knowing this, one paper company is doing the smart thing — offering a variety of […] More
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Study: Banks, Telecoms, Utilities Risk Greenwashing Sanctions for Promoting e-Billing
Greenwashing sanctions for promoting e-billing? New research is making the case that major U.K. corporates are flouting advertising regulations and risk reporting to the Advertising Standards Authority for promoting electronic billing as good for the environment. Two Sides, a European initiative to promote the responsible production and use of print and paper, is targeting companies […] More
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Looking for a Green Resolution for 2011? Could It Be Laying Off the Recycled?
Did you know that in the paper community, it’s an open secret that recycled paper has a higher carbon footprint than virgin paper? It’s more evidence that things in the environmental world are not always as conventional wisdom would suggest. What factors impact the carbon footprint of recycled paper? transportation of the fiber (distance of […] More
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Is Plastic Paper Good for the Environment?
Recently, I was reading one of those business-to-business online discussions and someone asked for recommendations on tree-free paper. One of the first suggestions was Polyart, a synthetic paper made from recycled plastic. Sounds good, right? Paper not made from trees. What could be greener than that? I went to the company’s site and read through […] More
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World Wildlife Fund: Industry Kudos and Real Resources for Better Paper
After nine years working the World Wildlife Fund (WWF), Duncan Pollard, director, conservation practice and policy, has words of praise for the pulp and paper industry. It’s proof that all industry is not bad and that environmental policies and practices can change, often substantially. He also wants to make sure the industry is aware of […] More
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Greenpeace and Asia Pulp & Paper Duke It Out Over Greenpeace Report
This week, Greenpeace released a new report “How Sinar Mas Is Pulping the Planet.” The conclusions were highly critical of Asia Pulp & Paper, one of the largest vertically integrated pulp and paper companies in the world. According to Greenpeace, APP is gobbling up tropical forest for fiber production, lying about its intentions to scale […] More
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More Reasons to Take Your Media Choices Seriously
Many people think that if they use paper, they need to pay attention to carbon emissions, but if it’s e-media, not so much. Not true. Whether it’s print or electronic, all media has a carbon footprint. According to a report by Don Carli of the Institute for Sustainable Communications, as reported in Printing News: According […] More
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Questioning Conventional Wisdom on PCW Recycled Paper
I’ve been thinking about postconsumer waste lately (apparently, I have too much time on my hands). What I was wondering was this: Postconsumer waste is only one of three waste streams for unused paper. There is also mill broke (scrap collected at the mill and recycled back into the same type of paper from whence […] More
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It’s All About the Paper — New Online Blog & Community
For marketers looking to improve the sustainability of their print marketing programs, there is almost nothing more important than the role of the paper. For this reason, Wausau Paper has launched a new online community, Digital Space, for designers, printers, and other experts in digital print technology and applications. The site includes both a collaborative, […] More
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Smart Marketing = Greener Printing for J. C. Penney
One of the terrific things about greening a print marketing program is that many of the best practices in marketing today have “green” as a by-product. Take the example of J. C. Penney, which made marketing headlines today when it announced that it would be discontinuing its semi-annual Big Book catalog after the Fall-Winter 09 […] More
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Harry Potter Sports an Environmental Audit
Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit. The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New […] More
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