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  • People? Planet? Or Profits?

    I’ve written a lot in these posts about print vs. electronic media and the sustainability issues faced by both (yes, both! electronic media aren’t as green as people think). Now you can investigate more deeply for yourself. On November 17, Target Marketing and Printing Impressions will offer a webinar titled “Paper or Electronic? The Impact […] More

  • Harry Potter Sports an Environmental Audit

    Did you notice something different on the back pages of The Order of the Phoenix? If you live in the Canadian market, you might. The fifth book in the Harry Potter series has something unusual on its back pages. It’s an environmental audit. The audit, produced using New Leaf Paper’s Eco Audit Calculator, uses New […] More

  • Print vs. Electronic Media: Has Anyone Asked Customers What THEY Prefer?

    Many marketers are pushing their customers toward electronic statements, e-newsletters, bills, and transactional statements as a “green” move, but in reality, it has more to do with economics. It’s cheaper for businesses to send electronic communications than print. But while pushing e-communications as greener, has anyone bothered to ask what customers how they feel about […] More

  • Can You Cook a Turkey in Your Copier?

    Did you know that copiers consume the most energy of all types of office equipment? That they consume power even when they are sitting idle? Simply by switching to a more energy-efficient type of printer, you can take a chunk out of your carbon emissions. In addition to their cost efficiency, this is one reason […] More

  • Are You Giving This Green Industry Its Due?

    Three days ago, I blogged about the EPA’s Green Power Partners site, which lists the top green power users in the country. That post got more traffic in a day than my posts normally get in a month. That was very exciting for me. People clearly care about this issue. At least for me, when […] More

  • The New Green Media: Print

    I know I’ve been a bit like a dog on a bone about the fact that print is not necessarily the enemy, but I think it’s important. Marketers are being hit like a locomotive with the idea that e-mail and other electronic media are green because they don’t use paper, but there is a lot […] More

  • A New Way For Scrapbookers to Save Time, Money and Trees

    In a recent national press release ScrapSMART.com encouraged those gearing up for holiday parties to consider their affordable alternative to buying mass produced party favors. The company claims to offer all the party materials you need in a convenient downloadable file format or CD that customers can print from as they need. More

  • Can Print Marketing Be “Green”?

    First off, I want to say that, as someone who has been an analyst in the commercial printing industry for fifteen years, I’m thrilled to be part of The Inspired Economist. For years, printing has been seen as part of the problem, so the ability to get in on the ground floor of a blog […] More