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  • Venture Activism

    What do CarrotMobs and sugar cubes have in common? Other than finding their way into your Easter basket, they are the campaigns created by Virgance to create change through consumer organizing. More

  • 25 Things…An Innovation Tool

    Memes provide very specific opportunities to participate in social media phenomena…….The 25 Random Things about [insert your product or service here] sweeping FaceBook – among others – is a no brainer to both implement and learn from. More

  • How#MotrinMom Brought Down J&J

    [social_buttons]If you are an avid Twitter user, you might have been able to notice the power of social media and the perhaps terrifying way this new phenomenon can impact businesses large and small. This past weekend when #Motrinmoms surpassed “Obama” as the most searched for term on Twitter , it forced J&J’s McNeil Consumer Healthcare […] More