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  • Green Marketing: What’s All the Fuss?

    What’s all the fuss about green marketing? It’s more than just another hook to get people to buy products. It’s about the types of people who purchase green products. They have higher than average incomes, they are willing to pay up to 20% more for products and services (according to Collette Chandler, an author and […] More

  • Sustainability Reports: Who Reads them, and Why?

    An open question to our readers: do you read annual sustainability reports? Well, it turns out that the Global Reporting Initiative (GRI)¬†were curious as well. So, they went ahead and hired a few consulting companies (SustainAbility and KPMG) to go ahead and survey sustainability report readers. While some of the responses were not all that […] More